Dray Cruz
Senior Strategic Account Manager
- Role
- Senior Strategic Account Manager at Caliva
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Strategic Account Manager
Jun 2018 — Present · San Francisco, CA, US
Directly responsible for the customer relationships that drive more than 30% of wholesale sales channel• Measured on client overall satisfaction, growth and commercial health as a company key strategic partnership• Successfully grew our largest partner from $50k to $500k per month in 6 months ($6m annually)• Lead Finance initiatives in reconciling and collecting outstanding customer A/R, collecting more than $750k of uncollectible debt• Developed new Client on-boarding program that is used today. Requires interfacing with cross functional teams including Compliance, IT integration, Financial teams, Commercial Agreements and Product• Manage ongoing growth of top accounts including SKU mix, bundles, marketing and promotional, events, and shifting regulatory challenges, resulting in triple digit monthly growth and >50% of total wholesale revenue
Education
Loyola Marymount University
Bachelor of Business Administration (B.B.A.), Marketing
2008 — 2012
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