Dray Cruz

Senior Strategic Account Manager

Role
Senior Strategic Account Manager at Caliva
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

Experience

  1. Senior Strategic Account Manager

    Caliva

    Jun 2018 — Present · San Francisco, CA, US

    Directly responsible for the customer relationships that drive more than 30% of wholesale sales channel• Measured on client overall satisfaction, growth and commercial health as a company key strategic partnership• Successfully grew our largest partner from $50k to $500k per month in 6 months ($6m annually)• Lead Finance initiatives in reconciling and collecting outstanding customer A/R, collecting more than $750k of uncollectible debt• Developed new Client on-boarding program that is used today. Requires interfacing with cross functional teams including Compliance, IT integration, Financial teams, Commercial Agreements and Product• Manage ongoing growth of top accounts including SKU mix, bundles, marketing and promotional, events, and shifting regulatory challenges, resulting in triple digit monthly growth and >50% of total wholesale revenue

Education

  • Loyola Marymount University

    Bachelor of Business Administration (B.B.A.), Marketing

    2008 — 2012

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Dray Cruz — Senior Strategic Account Manager at Caliva in San Francisco, CA, US | Unifers