David Ratajczak
Managing Director and Senior Partner @Boston Consulting Group (BCG)
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WORK HISTORY
Managing Director and Senior Partner @Boston Consulting Group (BCG)
Leads BCG\'s marketing and digital growth practices globally. Works with firms across all industries (both B2B and B2C) and scale.
EDUCATION
Massachusetts Institute of Technology
Bachelor of Science - BS, Mathematics and Computer Science
INSEAD
MBA
Massachusetts Institute of Technology
B.S, Mathematics, Computer Science
University of California, Berkeley
M.S., Computer Science
SKILLS
ABOUT DAVID RATAJCZAK
I joined the Boston Consulting Group in 2007 in the Atlanta office. I was a co-founder of BCG’s Digital Marketing Accelerator and I now lead the Marketing and Digital Growth Practices.At BCG, I have focused on accelerating growth in companies of all sizes and industries. I have two decades of experience in marketing, pricing/promotion, sales, and data-driven go-to-market transformations. Recent areas of focus include agile operating models, brand valuation, marketing applications of neuroscience and behavioral economics, and next generation marketing measurement. Outside of BCG, I co-founded three startups and previously worked in paid search marketing at Yahoo!I have degrees in math and computer science from MIT, an M.S. in computer science from University of California Berkeley, and an MBA from INSEAD.
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