David Ratajczak
I help companies grow (Head of BCG Marketing Practice | MIT | INSEAD)
- Role
- Managing Director and Senior Partner at Boston Consulting Group (BCG)
- Location
- Aspen, CO, US
- LinkedIn followers
- 500 followers
About David Ratajczak
I joined the Boston Consulting Group in 2007 in the Atlanta office. I was a co-founder of BCG’s Digital Marketing Accelerator and I now lead the Marketing and Digital Growth Practices.At BCG, I have focused on accelerating growth in companies of all sizes and industries. I have two decades of experience in marketing, pricing/promotion, sales, and data-driven go-to-market transformations. Recent areas of focus include agile operating models, brand valuation, marketing applications of neuroscience and behavioral economics, and next generation marketing measurement. Outside of BCG, I co-founded three startups and previously worked in paid search marketing at Yahoo!I have degrees in math and computer science from MIT, an M.S. in computer science from University of California Berkeley, and an MBA from INSEAD.
Experience
Managing Director and Senior Partner
Jun 2021 — Present
Leads BCG\'s marketing and digital growth practices globally. Works with firms across all industries (both B2B and B2C) and scale.
Education
Massachusetts Institute of Technology
Bachelor of Science - BS, Mathematics and Computer Science
INSEAD
MBA
2005 — 2006
Massachusetts Institute of Technology
B.S, Mathematics, Computer Science
1996 — 2000
University of California, Berkeley
M.S., Computer Science
2002 — 2005
Skills
- Start-Ups
- Strategic Planning
- Business Strategy
- Leadership
- Digital Marketing
- Management
- Management Consulting
- Strategy
- Entrepreneurship
- Product Management
- Business Planning
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