Drashti Modi

About Drashti Modi

Creative and versatile individual seeking full-time position in Social Media Marketing…

Experience

1. Assistant Brand Manager

   Tira

   Jul 2024 — Present · Mumbai, IN

   Led full-funnel brand strategy and execution for Huda Beauty and Kayaliacross online (Tira.com) and offline retail, achieving 50% YoY sales growth.Launched 100+ SKUs across makeup and fragrance categories, ensuringend-to-end execution, localization, and post-launch analysis.Worked in close coordination with the marketing team to design launch plans,CRM journeys, influencer pushes, and campaign rollouts—driving retentionand re-engagement.Conceptualized and executed sampling and trial campaigns across onlineand in-store touchpoints, resulting in a 15% increase in sales and a 3% upliftvia re-targeting.Owned and managed Visual Merchandising (VM) for both brands across allTira stores in India —overseeing planograms, vendor coordination, anddisplay execution for new and hero SKUs.Collaborated with the planning team to optimize forecasts and replenishmentfor both core and new product lines, leading to smoother supply flows.Handled daily trade operations: setting offers, coordinating digital callouts,monitoring backend readiness, and tracking performance metrics acrossplatforms.Played a pivotal role in the Huda Beauty x Tira Pop-Up Event, from conceptto execution— driving footfall, media coverage, and exclusive brandengagement in a high-impact brand moment.