Amna Khan

WORK HISTORY

EDUCATION

SKILLS

ABOUT AMNA KHAN

Hi I\'m Amna, I have far too much knowledge about consumers - not to share it!My purpose is to empower brands, businesses and founders to build trusted relationships with their consumers.Obsessed with - Consumers, community, consumption and Trust!I have researched, lived & breathed trust-I have a PhD on trust development that was sponsored by AstraZeneca. For the last 15 years, I have worked as an academic in Consumer Behaviour & Retailing at Manchester Metropolitan University Business School. I have been on a journey to understand the consumer\'s \'why\'? Through research I have developed theories, insights and authored papers published in leading academic journals.I have learnt what it takes to build deeper connections, engagement and involvement with consumers. I break down complex theories into practical strategies for any audience, undergraduate students, apprentices, MBA’s and senior leadership team. Corporate clients I have delivered workshops to include global brands, McDonalds, Tesco, JD Sports and Very to local businesses. On Stage Keynote Speaker: I speak globally on consumer behaviour. I convey complex ideas with simplicity bridging the gap between academic theory and industry trends-providing actionable strategies, and insights into what is going to happen next.On Stage Event Host: I have chaired global events, for WEO and shared the stage with a Grammy nominee. Speaking and Event enquiries h••••@dramnakhan.co.uk Media commentary: I am a regular contributor to the news, with over contributions to national and international media, such as BBC, ITV, CGTN (China Global TV Network) and CTN (Canada TV News). I have featured in over 35+ primetime retail documentaries for Netflix, Channel 5 and Channel 4 discussing global retail brands, such as Deliveroo, ASOS, Tesco, Primark.My Channel: I am on a journey to transform the way brands connect with consumers- and it is a journey, that I am documenting on my social media channels, Instagram, Tik-Tok and YouTube. Why? Because we all want emotionally connected consumers, few talk about the journey of getting there. British Champion Powerlifter: The first British-Pakistani, British Champion Powerlifter and a current national deadlift record holder. Passionate about creating change & helping to create sport which is more inclusive.EDI: An equality, diversity and inclusivity lead passionate about challenging the existing cultural narratives in workplaces, in society and through inspiring the next generation.