Drake Woodson

About Drake Woodson

About me: Strategic, result-oriented growth marketing operator and leader with 15+ years in B2B/B2C Retail and Tech at early and late stage startups, including Lyft, HelloFresh, BillTrim, BlueCrew, and LegalMatch. Led direct teams of 5+ to drive and scale multi-channel customer growth, optimize performance KPIs, and launch end-to-end user journeys to boost acquisition, engagement, and retention, influencing $50M–$100M+ in marketing-attributed revenue.What I do:I build and help companies grow by thriving in fast-moving environments where there is real work to do and real upside to unlock. Key Skills:Scalable Product-Led Growth | Performance Marketing | Media Planning | Budget Forecast & Approval | Digital Marketing: Optimization & Conversion Strategy | Affiliate Marketing | CRM Management & Opportunity Identification | Email, SMS, & Push Notification Strategy | Customer Lifecycle | User Journeys | Market & Persona Research | Audience Segmentation | Data-Driven Decision Making | Experimentation & Testing | AI & Marketing Automation | B2B & B2C | Cross Team Collaboration & Stakeholder Alignment | Team Leadership & End-to-End Strategy Execution.

Experience

1. Co-founder

   Relics

   Jun 2020 — Present · Long Beach, CA, US

   At Relics, I co founded and scaled a tech enabled commerce and services platform, building the growth engine and operating model from the ground up across acquisition, retention, partnerships, and revenue-Co founded and scaled Relics to 30K+ customers and approximately 4x revenue by building a differentiated platform across commerce, services, and community-Held full P&L accountability and owned end to end business performance across customer acquisition, retention, partnerships, and revenue, driving repeat purchase and stronger lifetime value-Led execution of strategic partnerships and experiential campaigns with Ring, Honda, Acura, and LA Galaxy to grow demand, expand reach, and elevate market position-Built high leverage growth channels across referrals, partnerships, content, and experiential marketing, reducing reliance on paid acquisition and creating strong organic pull-Drove execution across growth, operations, brand, customer experience, and analytics, helping scale the business with discipline in a lean environment

Education

• Arizona State University

  Bachelor of Applied Science - BASc

Skills

• Copywriting
• Analytics
• Growth Strategies
• Social Media Marketing
• SEO
• Advertising
• Social Media
• Marketing Strategy
• Business Development
• Strategy
• Search Engine Marketing (Sem)
• Facebook Marketing
• Marketing
• Product Marketing
• Management
• Photoshop
• Facebook
• Retargeting
• Pay Per Click (Ppc)
• Customer Relationship Management (Crm)