Drake Ellingboe

About Drake Ellingboe

Innovative and self-driven entrepreneur experienced in all aspects of business formation, operation, product and strategy development, and project management with a specialty in product launches. Visionary product developer with ability to find creative solutions to consumer problems and operate comfortably within ambiguous situations.Achiever | Communication | Positivity | Woo | Belief

Experience

1. Brand Manager

   Jack Link\'s Protein Snacks

   Jul 2024 — Present · Minneapolis, MN, US

   Act as general manager for 3 brands under the Link Snack’s portfolio including the company’s second largest brand, Golden Island. Grew Golden Island $7MM over annual plan in 2025. Responsible for all aspects of managing each brand including P&L ownership, product portfolio strategy, product commercialization, brand strategy, marketing execution, and budget management.• Led the development and execution of a new go-to-market strategy for Golden Island resulting in $7MM growth vs plan in 2025.• Collaborated closely with sales team to drive distribution in incremental channels including the #1 Asian Ecommerce site in the US.• Commercialized 3 new products in 2025 by working with cross functional teams to concept, pitch, and execute the items, driving $6MM in incremental sales in 2025.• Developed and executed new brand positioning strategy including new packaging and communications, and the development of a brand book. Leveraged first party consumer data/contacts to execute rapid consumer research to validate new positioning, and worked closely with design agency to develop new assets to be used across the entire portfolio.• Worked closely with sales, R&D, and marketing leadership to create an end-to-end transition plan for the Wild River brand to create an entirely incremental line of products under the master brand with line of sight to 3x sales growth.• Revamped Golden Island’s complete email strategy including flows and campaigns, growing email list for Golden Island from 3k to 10K+ and driving 120% growth in attributed revenue.• Established paid media strategy for Golden Island and executed testing to prove the concept resulting in click through rates 8X higher than the industry benchmark. • Proposed and led with cross functional team a cost savings initiative for Golden Island resulting in $2.7MM of savings and 30k pounds of saved corrugate.

Education

• UMN Carlson School of Management

  Bachelor of Business Administration (B.B.A.), Marketing

  2010 — 2014

Skills

• Fundraising
• Marketing Strategy
• Nonprofits
• Problem Analysis
• Problem Solving
• Interpersonal Communication Abilities
• Consulting
• Communication
• Leadership
• Analysis
• Team Leadership
• Project Management
• Strategic Consulting
• Interpersonal Skill
• Social Media