David Rager
NASA Creative Director | Brand Management (On & Off Planet) | Strategy & Growth | Partnerships & Engagement | Government, Culture, & Agency Experience.
- Role
- Creative Director at NASA - National Aeronautics and Space Administration
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About David Rager
David Rager is a visionary creative executive and strategic design leader with over two decades of experience across top agencies (including Chiat Day and Landor), government (JPL, NASA), entertainment (Disney+), and cultural institutions (MoCA, New Museum). Currently, as Creative Director at NASA Headquarters, he manages the agency’s globally-recognized brand—one of the most recognized on (and off) the planet—valued at $22B.David leverages design to drive organizational transformation and deliver measurable impact for world-class organizations. During his tenure, he played a key role in the creation of the Disney Digital Network, developing content strategies and directing design for social media, which achieved a global audience reach of over 1 billion people. He also helped create award-winning work for Disney+, revitalized NASA\'s iconic visual identity by reintroducing the \"Worm\" logotype in the NASA Graphics Standards Manual, and transformed JPL\'s DesignLab into a high-performing, in-house creative agency of 25.His work is highly recognized with 3 Webby Awards (for NASA/JPL), multiple NASA Performance Awards, and featured in leading publications like The New Yorker, The New York Times, and Fast Co. He has been invited to share insights presenting at major events like SXSW and Adobe Max, and frequently speaks to internal creative teams and students on creativity, strategy and execution.He brings a rare blend of hands-on creative excellence, executive-level strategic thinking, and cultural intelligence honed through international experience, empowering high-performing teams to solve complex challenges and consistently achieve tangible results.
Experience
Creative Director
NASA - National Aeronautics and Space Administration
Jun 2023 — Present · Washington, DC, US
Responsible for the management and evolution of NASA\'s brand globally, directing agency-wide strategy to ensure consistent, impactful application across digital platforms, public exhibits, and interactive experiences. Translates complex federal regulations into a living, accessible brand systems. Spearheaded the reintroduction of the \"Worm\" logotype in the NASA Graphics Standards Manual, revitalizing the brand\'s iconic visual identity
Education
San Francisco State University
Bachelor's degree, Design and Applied Arts
1997 — 2001
Skills
- Visual Communication
- Concept Development
- Adobe Creative Suite
- Creative Direction
- Graphic Design
- Branding & Identity
- Layout
- Typography
- Art
- Art Direction
- Illustration
- Indesign
- Illustrator
- Logo Design
- Corporate Identity
- Adobe Illustrator
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