Vijay Bhangale
Director @Ies\'s Management College And Research Centre Iesmcrc
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WORK HISTORY
Director @Ies\'s Management College And Research Centre Iesmcrc
Mumbai, IN
Director - From 7th June 2022\\\\nDean- Dec 2020 to 6th June 2022\\\\nPrior to being promoted as Dean, was Associate Dean - Academics from July 2015 to Nov 2020.\\\\nOverall academic in-charge for all programs - PGDM (autonomous program), MMS (Mumbai University program), PGDM (Pharma Management program).\\\\nIs Mumbai University approved teacher & Ph.D. Guide.\\\\nHave taught various subjects like Brand Management, Integrated Marketing Communications, Marketing Strategy, Business Strategy, Consumer Behaviour, Pharmaceutical Marketing & OTC Marketing. Have been consistently rated \'excellent\' by students and have received best faculty award twice.\\\\nMember of local management committee and various other committees like executive committee, accreditation, admission, examination, placement etc.\\\\nHave published research papers in various international and national conferences & also presented papers in conferences nationally as well as internationally.\\\\nHave carried out several consulting projects and also trained industry professionals.\\\\nHave mentored over 500 students in last 14 years.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Bombay College of Pharmacy
B.Pharm
Mumbai University Mumbai
MMS, Marketing
Indian Institute of Management, Lucknow
Programme on 'Aligning Business Strategy with Marketing & Sales'
Indian Institute of Management, Ahmedabad
Programme on 'Product policy & New Product Management'
ABOUT VIJAY BHANGALE
Dr. Vijay Bhangale is an Author, Management Consultant, Corporate Trainer, and an Academician with 17 years of Industry experience & 16 years of experience in academics. He is Director, IESMCRC, and has taught subjects like Brand Management, Integrated Marketing Communications, Marketing Strategy, Pharma Marketing & OTC Marketing, has received Best Teacher Award twice. He has presented research papers in conferences at New York, USA, IIMA, IIMK, IIML. His research papers have been published in various journals and authored a book \' Pharmaceutical Marketing 4.0 \'. He has conducted training programs on Brand Management (Pharma Industry) & Stress Management. He is a Mumbai University Ph.D. guide & approved teacher He has successfully carried out numerous consulting projects like - a) New Business Launch (nutrition business) right from identifying the market potential, scope, new products, business model to developing a Business Plan b) Launch of a new Consumer Healthcare Division for a reputed Pharma Company by switching over some of their well-known products from prescription to OTC c) Growth Strategy to multiply business 3 times in 5 years d) Product Rationalization e) Profiling of OTC companies f) Market- entry strategy for an Australian pharma company to enter into India g) New Derma Business Launch. Prior to getting into academics, he has successfully handled the marketing of Pharmaceutical, OTC, FMCG products & Healthcare services. He has significantly contributed to the launching of Merisant USA in India reporting to global offices in Paris & Singapore besides CEO in India, setting up Medical Marketing in GSK Consumer Healthcare, launching Consumer Healthcare division in Merck KGaA, and setting up a Marketing department in Moolchand Medcity. He has handled leading pharmaceutical, consumer healthcare, and FMCG brands retaining their growth and leadership positions. He has led cross-functional teams and launched new products. He has been instrumental in various strategic alliances for marketing. He has received Global Regional Award for the performance of Mother’s Horlicks. He has traveled internationally for business purposes to New York, London, Paris, Singapore, Athens, Bangkok, Dubai & Colombo. He is a Ph.D. in OTC Marketing, an MBA from Mumbai University & a Pharmacy graduate from Bombay College of Pharmacy. His research interests include Pharma/OTC Marketing, Digital Marketing, Advertising, and Con behavior. The larger purpose of life is to deliver with good old values of dignity, respect, and fairness, and giving back to society.
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