Verena Oehlmann
Brand Lead Gastrointestinal Tumors @阿斯利康
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WORK HISTORY
Brand Lead Gastrointestinal Tumors @阿斯利康
Hamburg, DE
Responsibilities* Leader of 4 FTE brand managers* Development and implementation of the marketing strategyKey Achievements* Launch of 3 new product indications, KPIs exceeded* Governance model for total GI team implemented
EDUCATION
Leibniz Universität Hannover
Diplom-Biochemiker
Universität zu Köln
Dr. rer. nat.
ABOUT VERENA OEHLMANN
Experienced Brand Manager and Strategy Lead in healthcare/ pharma with proven success record in 4 oncology disease areas in Germany •Successful launches of 2 new molecular entities, 8 product indications •Proven track record for successful marketing strategies, brand management, brand positioning driven by market insights; performance measurement & continuous improvement •Strategy and portfolio planning specialist, launch readiness expert •Leading the cross-functional operationalization of integrated marketing programs focus on customer engagement & customer needs •Active member of international business teams for 8 years, global strategies, affiliate marketing •Global Marketing / Strategy Lead (a.i.): development of a strategy plan for a disease area portfolio; provide guidance to affiliates; monthly reports
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