Tapas Basak
Head of Marketing | Ex Cipla|Omnichannel | Digital Health | P&L| Researcher
- Role
- Head of Marketing at Dr. Reddy's Laboratories
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Tapas Basak
An aspiring modern marketer,currently building Nephrology portfolio for Dr Reddy’s.With a proven track record in the pharmaceutical industry, I bring extensive experience in building successful brands. I am skilled in mar-tech and have a strong background in launching biologics and biosimilars such as Prolia (denosumab - the world\'s first and only RANK Ligand inhibitor) and Zotide (teriparatide) in the Indian market.Along with launch experience of NCE and NBEs,handled brands in wide spectrum of therapy areas like Vaccine,Pain management,Osteoporosis,Respiratory,ENT,Rheumatology
Experience
Head of Marketing
Apr 2025 — Present · Hyderabad, IN
Spearheading the Semaglutide(GLP-1)launch in the CKM ecosystem—integrating metabolic, renal, and cardiovascular science to redefine long-term patient outcomes beyond glycaemic control.Building a strong nephrology portfolio at Dr. Reddy’s, aligned with our purpose—putting patients at the core through accessible, affordable renal care.
Education
Imperial College London
Specialization , Digital Health
2022 — 2023
Indian Institute of Management Bangalore
Strategic Management and Marketing Essentials
American Business Management and Technology College(ABMTC),Zug,Switzerland
Doctorate of Business Administration(DBA), Marketing/Marketing Management, General
Ramaiah Institute of Management Studies (RIMS)
MBA, Marketing and International Business
2007 — 2009
Gies College of Business - University of Illinois Urbana-Champaign
Digital Marketing Specialization
2021 — 2022
University of Calcutta
Bachelor of Science (B.Sc.), Microbiology
2003 — 2007
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