Swathi P

Assistant Professor

Role: Assistant Professor at Kristu Jayanti University
Location: Bengaluru, IN
LinkedIn followers: 500 followers

About Swathi P

I hold a PhD in Management with a specialization in Marketing and Supply Chain Management, with specific research interests in Branding and Packaging. With over 3 years of teaching experience and 2.8 years in the industry, I bring a balanced perspective that blends academic rigor with real-world application. My work focuses on how branding and packaging strategies influence consumer behavior and supply chain efficiency. I have published extensively in Scopus-indexed journals and contributed to several edited academic books in the fields of marketing, logistics, and management. I am passionate about research, teaching, and creating industry-relevant knowledge that bridges the gap between theory and practice.

Experience

Assistant Professor
Kristu Jayanti University
Jul 2023 — Present · Bengaluru, IN

Education

GRG School of Management Studies (GRGSMS)
Master of Business Administration - MBA, Business Administration and Management, Marketing
Bharathiar University
Master of Philosophy, Marketing
2017 — 2018
Bharathiar University
Doctor of Philosophy - PhD, Business Administration and Management, General

Contact information

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•••••@kristujayanti.edu.in
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Current company

Kristu Jayanti University

Higher Education · 1.1K employees · Founded 1999 · Bengaluru, Karnataka, India

Kristu Jayanti (Deemed to be University), established in is managed by BODHI NIKETAN TRUST, formed by the members of St. Joseph Province of the Carmelites of Mary Immaculate (CMI). The institution is committed to offering educational opportunities for aspiring youth to achieve excellence by fostering academic rigor, values, civic responsibility, environmental concern, and global competencies. The university was reaccredited with an \'A++\' grade in 2021 by NAAC in its Third Cycle of Accreditation and is recognized by the UGC under category 2(f) & 12(B). In NIRF 2024, the university ranked 60th among the top 100 institutions in India. The School of Management\'s programmes are internationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP), USA. The university also received the prestigious ‘DBT Star College status’ under the strengthening component by the Department of Biotechnology, Ministry of Science & Technology, Government of India. Additionally, it secured 1st prize in the ‘Clean and Smart Campus Award’ from Shri Dharmendra Pradhan, Hon\'ble Minister of Education, Government of India. In the India Today–MDRA Best Colleges Survey 2025, Kristu Jayanti has been recognised as the Best Emerging College of the Century at the national level in Commerce, Science, Arts, and Social Work. National rankings include 4th in BCA, 11th in MSW, 18th in BBA, 19th in Commerce and Arts, 23rd in Mass Communication, and 26th in Science. Regionally, it holds 2nd in BCA and MSW, 3rd in Commerce, 4th in Arts, Science, and Mass Communication, and 5th in BBA. It also ranks in the top 10 nationally for placements and value for money.

kristujayanti.edu.in

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