Shuchi Aroraa
Building Traya - Head, New Product Development
- Role
- Head - New Product Development at Traya
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Shuchi Aroraa
As a seasoned product development leader with over 14 years of experience, I have a proven track record of driving innovation and growth in the consumer goods industry. I have successfully led the development of new and existing products, managed vendor relationships, and optimized costs for increased profitability. I have also devised NPD strategies based on market research and competitor analysis, and planned and implemented clinical and consumer studies. I am passionate about creating products that meet the needs and preferences of the target audience, and I have a strong background in formulation chemistry and product management. I am always eager to learn new skills and stay updated with the latest trends and technologies in the industry.
Experience
Head - New Product Development
Apr 2023 — Present · Mumbai, IN
In my role as Head of New Product Development at Traya, I spearhead the development and improvement of new and existing products. By driving innovation and managing the product portfolio, I successfully positioned our brand in the market, optimized costs, and ensured quality control through rigorous trials and studies.Key Responsibilities: Driving the development/improvement for new and existing products and effectively managing the product portfolioProduct Ideation and innovationCustomer insighting and data driven product design, branding and marketing mixVendor development and management, relationship building Leading innovation in products & trends in the market. Cost optimization for increased profitability Clinically trials and claim substantiation for promotional and ad contentQuality control and assurance through in-house SOPs and vendor audit managementPlanning and implementing consumer studies. Closely working with R&D teams to ideate, adapt & develop new products from conceptualizationDriving brand and product positioning for different customer segments
Education
Nanyang Technological University Singapore
Doctor of Philosophy - PhD
2006 — 2011
Manipal Institute of Technology
B.Tech
2001 — 2005
Indian Institute of Management, Lucknow
Executive Program
2022 — 2022
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