Santosh Shinde
M.VSC. (Veterinary Medicine), PGDIEM offering 18+ years experience in strategic marketing, events & brand positioning in Animal Healthcare Industry, across India, Nepal, Bangladesh, Uganda, Kenya Tanzania
- Role
- General Manager- Sale & Marketing Petal Alembic (Divisional Head-petal) at Alembic Pharmaceuticals Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Santosh Shinde
A leader is one who knows the way goes the way & shows the way” A quote that has found…
Experience
General Manager- Sale & Marketing Petal Alembic (Divisional Head-petal)
Alembic Pharmaceuticals Limited
Sep 2013 — Present · Mumbai, IN
I am providing strategic leadership and vision in steering highly-effective Marketing Strategy to boost market share, drive brand awareness, business and revenue growth Overseeing complete business operations, identifying and developing new opportunities, driving growth of key inline brands, with P&L accountability. Coordinating marketing campaigns/ promotional activities for the brand from concept to final adoption Designing launch plans for new products to strengthen brand equity. Ensuring good market share of products under portfolio I am directing all Technical Training & Marketing Activities as a part of brand building and market development effort Supporting crucial decision-making by tracking & reporting marketing activity spend against marketing budget, campaign metrics, ROIs, KPIs, Impact & Customer Engagement Levels and recommending corrective actions Travelling widely to work in field with Sales Team PAN India to understand marketing activity implementation, gap areas & competitor activities. Providing hands on support to sales and marketing team Championing, new initiatives and leveraging technology of achieve optimal customer experience and enhanced customer interaction Conducting Market Research Projects, analysing latest market trends/ competitor activities and chalking out measures for countering competition Conceptualising and designing advertisements, writing articles for Medical Magazines, Conference, Journals, and Newsletters for updating field persons. Mentioning success stories and education material in Newsletters Building relationships with existing / new customers and delivering momentum in sales results. Facilitating tie-ups with Veterinary Doctors and Hospitals for business development Leading and mentoring a team of dedicated Marketing, Sales and Technical Professionals, facilitating trainings to enhance their skills
Education
Maharashtra Animal and Fishery Sciences University, Nagpur, India
MVSC, Veterinary Medicine
1999 — 2007
Little Flower School, Parli Vaijnath
SSC, All necessary subject
1988 — 1999
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