Sandeep Kumar R

Research Head | Professor of Management | HR & Marketing Specialist | Bridging Academia & Industry

Role
Research Head at Primus Institutions
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers

About Sandeep Kumar R

An academician, researcher, and industry professional with over 19 years of combined experience across higher education, research leadership, human resource management, and marketing strategy. My career journey has been uniquely shaped by a blend of academic excellence and corporate expertise, enabling me to bring both analytical depth and practical application.Currently serving as Research Head at Primus B School, I lead academic research initiatives, mentor young scholars, and integrate marketing and management insights into applied research projects. Previously, as an Assistant Professor at Bengaluru City University and DAIMS, I guided MBA & M.COM students, facilitated research, and contributed to curriculum development with a strong emphasis on industry relevance.Before transitioning into academia, I spent nearly a decade in the gems and jewelry industry (Amazing Gems, Jaipur), where I held progressive roles from HR & Marketing Associate to HR & Marketing Manager. During this time, I:Directed end-to-end HR operations including recruitment, training, performance appraisals, and employee engagement.Designed and executed digital marketing and e-commerce campaigns, strengthening brand visibility and customer reach.Aligned HR and marketing strategies to support organizational growth, employee retention, and customer satisfaction.Delivered data-driven insights that shaped leadership decisions and long-term business strategy. Key Strengths & PersonalityPassionate about teaching, mentoring, and research in management education.Strong ability to bridge industry practices with academic insights.Proactive leader skilled in HR strategy, marketing analytics, research design, and people development.Committed to fostering innovation, collaboration, and growth in both academic and corporate ecosystems.I believe in continuous learning and creating impact by connecting knowledge with practice - whether in classrooms, boardrooms, or research forums.

Experience

  1. Research Head

    Primus Institutions

    Jul 2025 — Present · Bengaluru, IN

Education

  • University of Mysore

    Doctor of Philosophy - PhD, Consumer Psychology Studies

  • Central Board of Secondary Education

    UGC NET, MANAGEMENT, QUALIFIED FOR ASSISTANT PROFESSOR.

    2018

  • CMR Institute Of Technology

    Master of Business Administration - MBA , MARKETING

    2012 — 2014

  • Bangalore University

    Bachelor of Business Management - BBM, MANAGEMENT (HR)

    2009 — 2012

  • University of Mysore

    KARNATAKA STATE ELIGIBILITY TEST - KSET [ACCREDITED BY UGC, NEW DELHI], MANAGEMENT, QUALIFIED FOR ASSISTANT PROFESSOR.

    2018

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Sandeep Kumar R — Research Head at Primus Institutions in Bengaluru, KA, IN | Unifers