Dr. Sajeev Chemmany

Chief Marketing Officer @Kalyan Jewellers India Limited

Head - Marketing & Alliances @Kalyan Jewellers India Limited

Acting CEO/ Founding member @WayBeyond Media Pvt. Ltd.

Mumbai Area, India

WayBeyond Media is a media tech company (DOOH) specialising in behavioural change communication. Promoted by Rajeev Bakshi ( Ex Chairman, Pepsico and Ex MD of Cadburys) and Meenakshi Menon ( Ex MD Zee TV), it is focused on social re-engineering and behavior change for women and children through creation of compelling socially relevant content and distributing it via closed network screens in high trust environments ( hospitals, clinics and nursing homes) and through digital consumer facing platforms ( web and mobile). As Acting CEO, my responsibilities and activities include: Collaborate and partner with various medical/non medical academies for conceptualizing, developing, implementing, operating and monetizing closed television networks (DOOH)all over India as well as OTT platforms. Currently, IAP ( Indian Academy of Pediatrics) & FOGSI ( Federation of Obstetricians and Gynaecological Societies of India) have given the mandate to WayBeyond Media to set up IAP TV and Mamta TV- A FOGSI Initiative, a private network of closed TV screens across all member clinics and to develop consumer facing digital platforms ( web & mobile) to reach out to millions of women and young parents. Curate, acquire, produce and distribute (via internet) educational and entertaining content for each of these closed television networks. Monetizing the networks and platforms to make them self sustainable through brand solutions/ solution based communications. Reach out and on-boarding of brands from across sectors and categories - Pharma, FMCG, BFSI, Consumer appliances, Auto, Retail, Telecom and White Goods. Forming strategic alliances and partnerships with Technology solution partners (Panasonic and LG ), Telco providers (Vodafone, Airtel and Jio) and the Government. Measure audience reach, content consumption and likability through the proprietary technology and methodology developed by WayBeyond Media. Work extensively with market research agencies.

Marketing , Media sales & strategy consultant @Media & Entertainment Sector practice

India & Middle East

Strategy & planning with special focus on business practices and trends in India & MENA region. Preparation of sales pitches. Business Plan, revenue evaluation & new business development initiatives Content strategy, acquisition and syndication Creative and Operational excellence and talent management Creating experiential solutions and branded content- innovative content, campaigns, events and promotions for brands to augment growth. Workflow design, process improvement & transformation Marketing - Digital and Social media promotions , Content Marketing, On air planning, scheduling & execution of in house content, magazines and tabloids

Senior Consultant - M&E Practice @NDTV Worldwide

Gurgaon, India, Kuala Lumpur, Malaysia

Consulted and launched large media organizations across Asia Pacific on turnkey basis, and managed those organisations for a period of time. Dealt with customers in the emerging markets of South and South-East Asia ( Malaysia, Bangladesh and India) on projects with a total capex of USD 100 million Helped clients attain leadership positions in their respective markets and genres in terms of revenues and ratings. Successful implementation of projects in record time. Attained operational excellence with high production values. Client Relationship Management, Project Management and Service Delivery

CHANNEL HEAD - PRODUCTION @NDTV

NDTV Hindu, a joint venture between NDTV and The Hindu newspaper. As India's first English city channel with viewership ratings amongst top National news networks, we gave Chennai a high-end 24-hour channel that covers breaking news, national-international and city specific. The channels offer four broader genres of programming- News and Current Affairs, Lifestyle, Entertainment and Youth with a team of reporters, anchors and production team.  Set up the channel from scratch in a cost effective manner, and was responsible for the look and feel of the same.  In charge of both news and non-news production – PCR, camera, editing, promos, events and graphics. Content acquisition and syndication  Led a team of 60, who were in turn responsible for LIVE programing on NDTV-Hindu  Amendments of the Fixed Point Chart (FPC) based on executive summary of TRPs.  Accountable for the channel’s production budget and accounts.  Producer in-charge for Indian televisions biggest event, the 24 hour Greenathon in Chennai (2010) and Pondicherry (2009) which won Commonwealth Broadcasting Association Award  Directed 7 Wonders, Chennai for NDTV 24x7  Directed Earth Sync Music Festival for NDTV-Hindu

Senior Consultant @Astro Awani/ NDTV

Kuala Lumpur, Malaysia

Astro, Malaysia’s largest broadcasting network began its first news venture in September 2007. Astro Awani presented news and informative programs including current affairs, lifestyle, documentaries, interview programs and a local and international magazine.  Responsible for streamlining operations of the channel set up by NDTV Worldwide.  In charge of news and non-news production in Astro Awani, KL.

Producer @NDTV Profit

New Delhi Area, India

NDTV Profit, the business news channel started by NDTV  Set up the studios and the Production Control Rooms at NDTV Profit and Delhi Metronation, and trained the crew in operations and aesthetics.  Produced the channel’s outdoor events along with the Editorial and Commercial teams. (The Autocar Awards`09, Business Leadership Awards ’07, Budget 2007, 2006 & 2005 in association with CII and FICCI, General election 2005)  Produced and edited two iconic shows on Indian television, The Car and Bike Show and All About Ads.  Director for all the LIVE news programming.  Directed Sweat, a dance fitness show, on NDTV Goodtimes.

Director & Online Editor @CNBC-TV18

New Delhi Area, India

CNBC-TV18 is undisputed leader in business news, spearheading and mirroring these enterprising times.  Edited news and feature shows.  Directed outdoor events along with the Editorial and Commercial team. (CNBC Auto Car Awards, Budget 2002, 2003, 2004 in association with CII and FICCI).  Online editor for all the LIVE News programming.

Delhi University

Bachelors · Political Science ( Hons)

Indian School of Business

Executive Education Certificate Program · Digital Strategy & Leadership

Italian Cultural Centre

A Grade Certificate, Intermediate Level · Italian language and Culture

upGrad.com

Digital Marketing

ISC Paris

Doctor's Degree · Marketing

Asian Academy of Film and Television

Diploma · Film Editing and Sound Engineering

UCLA Anderson School of Management

Business Administration and Management, General