Ricardo Guerrero
Senior Customer Experience Researcher @Cordes & Graefe KG
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WORK HISTORY
Senior Customer Experience Researcher @Cordes & Graefe KG
Bremen, DE
EDUCATION
Jacobs University Bremen
Doctor of Philosophy - PhD, Business Administration and Management, General
International School of Management, Germany
Master of Arts - MA, International Business
EF Academy
International Affairs
Universidad Rafael Urdaneta
Bachelor of Science - BS, Business Administration and Management, General
ABOUT RICARDO GUERRERO
I am a Customer Experience Strategist and Design Thinking Trainer with 3+ years of experience leading digital transformation initiatives across both B2B and B2C services. I have a proven track record of developing comprehensive omni channel strategies that deliver measurable business impact, including 200% increases in digital reach and 30% in conversion rates. My passion is dedicated to elevating the digital experience for B2B and B2C channels by focusing on creating seamless customer journeys and optimizing user engagement. With a PhD in Business and Administration specialized in Service Design at the Jacobs University Bremen (now called \"Constructor University\"), my approach blends qualitative and quantitative foundations as well as Service Design and Design Thinking methods to enhance conversion rates, customer loyalty, and customer acquisition.
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