Reshma Parekar

Medical Advisor @Lupin India

Mumbai, IN

Core therapy areas: Women Health (Obstetrics & Gynecology, Infertility); Emerging Channel & Institute; Cosmetics & Dermatology Oversee Extra urban business for Lupin products (acute & chronic segment) as well as Lupin Life Science Limited (erstwhile Mass Marketing) & Activities for Institute Business Group. Key resource for Strategic Management, Brand Plan, Product launch, Promotion of existing brands & Scientific updates. Specialization: Agenda Updates & Moderation for Ad-Board meetings cross talks, CMEs and digital connect platforms for KOLs, New product evaluations & suggestions. Meeting with KOLs for the discussion of product engagement activities & clinical research projects. Identification of need gaps in therapy area & ensure its resolution with scientific, promotional engagements. Routine review, renewal & approval of promotional materials (VA & LBLs), clinical compendium & brand reminders. Coordination with training team to initiate & implement new assignments in training. To support regulatory & pharmacovigilance dept