Rebecca Hertl
(Interim) Head of Customer Success @Appinio
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WORK HISTORY
(Interim) Head of Customer Success @Appinio
Appinio empowers companies to make faster, data-driven decisions through real-time access to consumer insights. Its global survey platform enables businesses to validate ideas and strategies within minutes. • Lead and scale Appinio’s DACH Customer Success organization, growing the team from 11 to 16 Customer Success Managers to support regional expansion. • Oversee relationships with 400+ companies across the DACH market, driving long-term partnerships, retention, and expansion. • Drive customer-centric growth across the region, enabling organizations to leverage real-time consumer insights to accelerate strategic decision making. • Own the customer retention and expansion strategy, ensuring predictable revenue growth through structured forecasting and pipeline management. • Partner cross-functionally with Sales, Product, and Research Consulting to strengthen enterprise relationships and unlock strategic growth opportunities. • Oversee the delivery of complex consulting engagements for enterprise clients, consistently exceeding customer and business objectives. • Establish and scale Customer Success playbooks and operational frameworks to increase efficiency and impact across the region. • Represent the voice of the DACH customer internally, shaping product feedback, market positioning, and regional growth initiatives. • Build and develop a high-performing team culture through hands-on coaching, structured development, and continuous capability building.
EDUCATION
Ludwig-Maximilians-Universität München
Diploma, Business Administration
Corssen Drews Academy
Ausbildung zur VUCA-Expertin
MiniMBA
Mini MBA, Management
MiniMBA
Mini MBA, Brand Management
University of Hamburg
Ph.D./ Dr., Quantitative Marketing& Analytics
SKILLS
ABOUT REBECCA HERTL
Head of Customer Success | Driving Revenue through Retention & Strategic PartnershipsI believe Customer Success is the engine of sustainable growth, not just a support function. With several years of experience across B2B Data Analytics and European CPG, I specialize in turning complex client relationships into long-term strategic partnerships.My approach is simple: combine operational excellence with radical empathy. Whether managing a P&L or coaching a high-performing team, my focus is consistently on delivering measurable business value, driving revenue, and enabling customer-centric growth.I’ve led and scaled teams across multiple markets, managed portfolios of 400+ enterprise accounts, and implemented strategies that connect customer insights with business decisions, driving both retention and expansion.Core Strengths: • Strategic Leadership – Building high-performing Customer Success teams from the ground up, aligning people, processes, and metrics with business objectives. • Commercial Acumen – 18+ years in B2B & B2C data analytics, driving revenue through expansion and strategic partnerships. • People Development – Passionate about mentoring talent and fostering a culture of accountability and high performance.I speak the language of both data and people, and I’m always eager to connect to discuss CS strategy, CPG trends, or how to build a world-class success culture.
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