Rebecca Beech
External Examiner Ba (Hons) Fashion Management and Marketing @Solent University
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WORK HISTORY
External Examiner Ba (Hons) Fashion Management and Marketing @Solent University
In the role of External Examiner at Solent University based in Southhampton (UK) I will externally examine the undergraduate course - BA (Hons) Fashion Management and Marketing. The modules I will examine within the course are: fashion buying and merchandising, fashion market research, omni channel marketing, international fashion communication, fashion futures, product development, fashion merchandise planning, work placement, brand development and communication, innovation and technology, international strategic business practice, and the final major project.
EDUCATION
Coventry University
Bachelor's Degree
Hull Collegiate School
11 GCSE's A-C, 3 A-levels A-C
Coventry University
Doctor of Philosophy - PhD
Coventry University
Master's Degree
ABOUT REBECCA BEECH
I am a Senior Lecturer in Marketing at Oxford Brookes Business School, at Oxford Brookes University. My research interest entail two umbrella topics of sustainability and digital marketing, which overlap in my research to understand how consumers\' pro-environmental and sustainable behaviours can be fostered through online platforms or tools. In sustainability, I am interested in sustainable fashion, circular economy and encouraging pro-environmental consumer behaviour. In digital marketing, I am interested in online consumer behaviour, knowledge sharing, consumer empowerment, online communities, and AI/human influencers. I was awarded my PhD in Marketing in July 2020 from Coventry University. My research was based within the Centre for Business in Society (CBiS). My thesis title was \'Understanding Knowlege Sharing in an Online Community: Within the Context of Green clothing\'. I submitted my PhD in January 2020, and was awarded very minor corrections in my Viva in April 2020. I gained my qualification as a Fellow in the Higher Education Academy (HEA) in Nov 2021 and was awarded the External Examiner qualification from Advance HE in December 2022. I have been a deputy course director, module leader and seminar tutor across modules in Business Management and Marketing. I previously studied BA Hons Business and Marketing at Coventry University, I graduated in November 2014 with an Upper 2:1. I studied MSc Strategic Marketing at Coventry University, in which I was awarded a Distinction and the Course Tutors Prize, I graduated in November 2015.
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