Priyanka Randev
Ph.D | UXR & Market Research | Leader | Trainer | Collaborator|
- Role
- Senior Manager User Experience Research at Cashfree Payments
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Priyanka Randev
Ph.D. specializing in Consumer Behavior, Shopping Orientation, and Psychographics with 16…
Experience
Senior Manager User Experience Research
Jul 2022 — Present · Bengaluru, IN
Partner with Product, Design, Marketing, Sales and other cross-functional teams to scope, plan and execute research and come up with strategic and tactical insights that guide business and product strategies. Establish a culture of research best practices. Design and execute generative, formative, and summative research activities using a range of research methods to generate valuable insights.Elevate customer insights by creating narratives, influencing product strategy and highlighting the business value of potential solutions, helping shape the product experience and inform roadmap prioritisation. Manage and coach a team of user researchers to promote a user-centred approach. Collaborate with designers to elevate the customer experience at each stage. Lead company-wide research presentations, representing research internally and externally. Amplify Research & Insights thought leadership across internal and external audiences. Strategies programs and initiatives to inform product strategies and drive informed decision-making. Like org level CSat, CES, SUS etc.
Education
Sophia Girls College, Ajmer
B.Sc, Home science
1998 — 2001
St Mary's Convent, Ajmer
High School
1995 — 1996
Ph.D- Consumer Behaviour, Psychographics and UX Research.
Resource Management
2004 — 2010
S.N.D.T. Women’s University, Mumbai
M.Sc H.Sc, Family Resource Management
2001 — 2003
St Mary's Convent, Ajmer
Schooling-HSC, Humanities
1996 — 1998
Skills
- Spss
- Consumer Behavior
- Qualitative Research
- Process Improvement
- Quantitative Research
- Marketing Research
- Report Writing
- Teaching
- Ethnography
- Secondary Research
- Cati
- Project Planning
- Competitive Analysis
- Market Intelligence
- Online Research
- Focus Groups
- Questionnaire Design
- Research Design
- Market Research
- Customer Insight
- Capi
- Analytics
- Social Media Measurement
- Consumer Behaviour
- Mystery Shopping
- B2b
- Strategy
- Competitive Intelligence
- Analysis
- Primary Research
- Data Analysis
- Data Collection
- Segmentation
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