Poornima Shanthappa
Senior Marketing Measurement Manager - Cmi @L'Oréal
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WORK HISTORY
Senior Marketing Measurement Manager - Cmi @L'Oréal
Düsseldorf, DE
EDUCATION
Kuvempu University
PhD, Ecomonics
Kuvempu University
Master of Arts, Economics
SKILLS
ABOUT POORNIMA SHANTHAPPA
Experienced Advanced Analytics professional in Consumer packaged Goods (CPG) with experience in Consulting and modeling. Served clients across Europe, UK, China & Philippines markets. Expertise in key Advance analytics solutions which helps to Build and optimize Marketing strategy for CPG Clients. Specialties: Consulting, Project Management, People management, Client management, Transition Manager, Statistical modelling, Marketing Effectiveness (MROI), Marketing Mix Modeling,Price & Promotion Optimisation, Test Vs. Control analysis, Forecasting, Assortment optimisation, SAS, Excels, PPT
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