Poornima Shanthappa

Senior Marketing Measurement Manager - Cmi @L'Oréal

Düsseldorf, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2024 — Present

Senior Marketing Measurement Manager - Cmi @L'Oréal

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Düsseldorf, DE

EDUCATION

2003 — 2006

Kuvempu University

PhD, Ecomonics

2001 — 2003

Kuvempu University

Master of Arts, Economics

SKILLS

Data ModelingMarketing Mix ModelingRegression AnalysisPredictive ModelingLogistic RegressionForecastingCustomer AnalysisPredictive AnalyticsAnovaAncovaCluster AnalysisSpssStatistical ModelingSasLinear RegressionArima

ABOUT POORNIMA SHANTHAPPA

Experienced Advanced Analytics professional in Consumer packaged Goods (CPG) with experience in Consulting and modeling. Served clients across Europe, UK, China & Philippines markets. Expertise in key Advance analytics solutions which helps to Build and optimize Marketing strategy for CPG Clients. Specialties: Consulting, Project Management, People management, Client management, Transition Manager, Statistical modelling, Marketing Effectiveness (MROI), Marketing Mix Modeling,Price & Promotion Optimisation, Test Vs. Control analysis, Forecasting, Assortment optimisation, SAS, Excels, PPT

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