Paridhi Khandelwal
Performance Marketing Strategist | Ex ZS Associates, PharmaACE - Performance Marketing | Consulting | Business Strategy | Product Research |
- Role
- Performance Marketing Strategist at Stealth Startup
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Paridhi Khandelwal
A dentist who talks about Performance Marketing, Funnels & AI. I am a data-driven performance marketer passionate about helping brands scale intelligently through performance-led growth.After building a strong analytical foundation at ZS Associates, I transitioned into the world of digital growth and e-commerce, where I’ve spent the past 2 years leading end-to-end marketing strategy, media planning, and conversion optimization for both my own stealth startup and some consulting projects.From decoding campaign data to optimizing ROI across Meta, Google, and emerging ad platforms, I specialize in bridging creative storytelling with performance analytics. I thrive in dynamic, high-growth environments where experimentation, customer insight, and scalable systems shape brand success.
Experience
Performance Marketing Strategist
May 2023 — Present · Bengaluru, IN
An autodidactic and passionate Performance Marketer leveraging Generative AI to drive data-backed decision-making in programmatic advertising, CRO, and creative optimisation. I merge human creativity with machine intelligence to help brands achieve sustainable, scalable growth.Over the past few years, I’ve combined marketing intuition with automation and AI analytics to deliver measurable results across diverse domains: Scaled my Indian Dropshipping Business to ₹4.2 Cr GMV profitably by using AI-driven audience segmentation, predictive bidding models, and creative testing automation across Meta & Google Ads.🦷 Helped Dental Clinics generate consistent patient walk-ins through geo-targeted ad automation, smart lead qualification, and AI-powered funnel optimization. Enabled D2C E-commerce Scaling via cross-channel attribution modeling and AI-based budget optimization, ensuring efficient and profitable growth. Moderator at Ecom Embassy — India’s most active e-commerce community of D2C founders, performance marketers, and digital creators, where I actively discuss AI tools and automation in performance marketing.Currently building and leading my E-commerce Stealth Startup, where AI plays a core role in user acquisition, retention, and conversion optimization. I also consult D2C brands and healthcare practices on integrating AI-first marketing workflows — simplifying complex systems and unlocking higher ROI.Key Focus Areas:Full-funnel Performance Marketing (Meta, Google, Programmatic)AI-driven Creative Strategy, A/B Testing & CROE-commerce & Healthcare Growth MarketingFunnel Analytics, Automation & Predictive OptimizationScalable Ad Systems powered by AI
Education
IIHMR University
Master of Business Administration - MBA, Hospital and Healthcare Management
2018 — 2020
St. Xavier's School, Jaipur
12th, PCB
2008 — 2009
Mahatma Gandhi Dental College and Hospital
Bachelor of Dental Surgery, DENTAL SCIENCES
2010 — 2015
St. Xavier's School, Jaipur
10th
2006 — 2007
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