Palak Arora
Assistant Manager Medical Affairs @MANKIND PHARMA LTD
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WORK HISTORY
Assistant Manager Medical Affairs @MANKIND PHARMA LTD
Delhi, IN
Coordinated and executed marketing and sales training strategy for the cardiometabolic segment, resulting in a 15% increase in sales productivity.Implemented KOL engagement projects, including International CMEs and advisory board meets, resulting in a 13% increase in brand awareness among key opinion leaders.Led market research studies to identify unmet needs within the cardiometabolic segment, leading to the development of two new product offerings in 4 months.Implemented a crisis management protocol resulting in a 50% reduction in response time to critical incidents at the head office level.
EDUCATION
University School of Management Studies, GGSIPU
BAMS, Ayurvedic Medicine/Ayurveda
Ch. Brahm Prakash Ayurved Charak Sansthan (CBPACS)
B.A.M.S, Panchkarma
Birla Institute of Technology and Science, Pilani
MBA, Hospital and Health System Management
Ch. Brahm Prakash Ayurved Charak Sansthan (CBPACS)
Ayurveda
ABOUT PALAK ARORA
As an Assistant Manager Medical Affairs at MANKIND PHARMA LTD, I coordinate and execute marketing and sales training strategy for the cardiometabolic segment, resulting in a 15% increase in sales productivity. I also implement KOL engagement projects, such as national and International CMEs and advisory board meets, leading to a 13% increase in brand awareness among key opinion leaders. Additionally, I lead market research studies to identify unmet needs within the cardiometabolic segment, leading to the development of two new product offerings in 4 months.I have a strong professional background in healthcare, wellness, and fitness, with a B.A.M.S from Ch. Brahm Prakash Ayurved Charak Sansthan and an MBA in Hospital and Health System Management from BITS Pilani. I have developed and executed medical content strategies for over 30 pharmaceutical launch projects, achieving MAU and CTR targets for KOL engagement initiatives. I have also collaborated with cross-functional teams to analyze user data and behavior patterns, optimizing engagement strategies for a doctor-centric mobile app. I believe in revolutionizing practices by clubbing the Ayurvedic and the Allopathic approach in prognosis, diagnosis, and treatment.
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