Niklas Schaffmeister
Managing Partner @Globeone Transform To Better
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WORK HISTORY
Managing Partner @Globeone Transform To Better
Cologne, DE
Management consultancy with special focus on strategy development, brand management & innovative corporate communications for global Blue Chip clients
EDUCATION
University of Michigan
ICPSR Program, Multivariate Statistical Methods Program
Freie Universität Berlin
Diplom-Kaufmann / Master, Business/Managerial Economics
Freie Universität Berlin
Intensive Mandarin Training , East Asian Languages, Literatures, and Linguistics
The Chinese University of Hong Kong
Visiting scholar / PhD Program, China Marketing / China Business / Chinese Cultural Values / Marketing Theory
Freie Universität Berlin
Doctor / PhD, Marketing/Marketing Management, General
Harvard Business School
Authentic Leadership Development
SKILLS
ABOUT NIKLAS SCHAFFMEISTER
Brand Strategy | Transformation | AI & Organizational Change | Founder & Managing Partner at GlobeoneI help global companies reposition their brands, transform their organizations, and unlock sustainable growth.My work focuses on strategy-led brand transformation—where market positioning, corporate strategy, and organizational culture must evolve together. Because successful repositioning doesn’t only happen in the market; it must also take root inside the organization through deep re-culturing.A key topic in my work today is helping organizations bridge the growing gap between ambitious AI strategies and traditional corporate structures.Over the past 20+ years, I have led international brand positioning, growth, and transformation projects across industries including chemicals, automotive, retail, white goods, consumer electronics, and financial services.As Founder and Managing Partner of Globeone, a brand and strategy consultancy with offices in Germany, Switzerland, and Asia, I work with leadership teams to define competitive positioning and activate it across markets and organizations.Earlier in my career, I served as Vice President Asia-Pacific at BBDO Consulting (now Batten & Company), where I built the firm’s consulting business in China and lived there for several years.I hold a Ph.D. and MBA from the Free University of Berlin, with research experience at the University of Michigan and the Chinese University of Hong Kong.My book “Brand Building and Marketing in Key Emerging Markets” (Springer) explores strategy-driven brand positioning in high-growth economies.
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