Nadine M Berghaus
Senior Vice President, Media & Performance (Acting Chief Media Officer) @ASU Enterprise Partners
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WORK HISTORY
Senior Vice President, Media & Performance (Acting Chief Media Officer) @ASU Enterprise Partners
Tempe, AZ, US
Led the transition from third party paid media lead generation for prospective online students to an in-house agency model. As a result, conversion rate improved by 211% and enrollments for ASUOnline direct channel grew by 39%.
EDUCATION
University of Duisburg-Essen
Doctor of Political Science , Marketing
University of Duisburg-Essen
Master of Science - MS, Business-Marketing and Finance
ABOUT NADINE M BERGHAUS
I’m a growth-driven leader with two decades of experience building and transforming brands—from iconic global names in beauty care to emerging category challengers.Throughout my career, I’ve scaled multimillion-dollar businesses, led global product and brand development, and built high-performing teams and systems from the ground up. My experience spans international marketing leadership at Henkel Beauty Care and senior executive roles at Arizona State University, where I lead enterprise-wide media strategy and brand growth initiatives that redefine how a complex organization engages and converts audiences.Today, I’m channeling that same strategic and creative energy into the next evolution of beauty and health care—where brand, experience, and data meet to drive meaningful growth. I’m especially passionate about advancing the med spa and beauty care space through scalable systems, operational excellence, and brand innovation.I’m always open to conversations with:• Med Spa owners interested in exploring future growth or succession opportunities• Investors and partners seeking to expand in the beauty and wellness sector• Licensed professionals looking to collaborate on next-generation med spa conceptsMy leadership style blends vision and execution—I thrive at the intersection of creativity, data, and human connection, building not just strong brands but sustainable ecosystems for growth.
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