Mrugesh Chikhalikar
Marketing Manager at Menarini Asia-Pacific
- Role
- Marketing Manager at Menarini Asia-Pacific
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Mrugesh Chikhalikar
MBBS from one of the top 2 Institutes of Maharashtra and MBA from one of the IIMs, with more than 13 years of experience in Healthcare and Pharmaceutical industry, I have gathered a 360 degree experience ranging from Clinical practice to Medical Services in Pharma, to Pharma sales to Pharma Marketing. A unique educational background coupled with a thorough experience of Pharma industry has enabled me every time to bring a unique and out of the box perspective to Pharma business. This ability helped me to launch power brands and make existing brands into heavyweights of the industry. In a short span I have played vital role in Doubling the Topline of the organization in just 2.5 years, made Cetaphil no.1 brand in D2A segment as per IMS in Indian market, successfully transitioned the brand from a pure prescription route to the OTC route, worked closely in Strategic planning (long term and short term), Forecasting, Budgeting, and gained overseas experience by catering to the entire South Asian market.
Experience
Marketing Manager
Apr 2015 — Present
Leadership role, responsible for 85% of the total Dermatology portfolio Rolled out innovative campaigns and achieved highest ever sale in September 2015 Responsible for creating and strategizing 3 team structure with optimization of resources Worked on Sales deployment at HQ level based on Market Potential Value to optimise sales force effectiveness Coordinating with cross functional teams for new product development with a new launch every cycle in 2016
Education
Indian Institute of Management, Indore
PGDM, Marketing
2008 — 2010
D.G.Ruparel College
HSC, Science
1997 — 1999
Maharashtra University of Health Sciences
MBBS, Medicine
1999 — 2004
Skills
- Marketing
- Product Management
- Medico Marketing
- Pharmaceutical Industry
- Clinical Trials
- Competitive Analysis
- Medical Devices
- Business Analysis
- Strategy
- Market Development
- Market Research
- Team Management
- Sales Effectiveness
- Management
- Brand Management
- Competitive Intelligence
- Marketing Strategy
- Hospital Sales
- Cardiology
- Healthcare
- Pharmaceutics
- Data Analysis
- Market Access
- Kol Development
- Product Launch
- Clinical Practice
- Segmentation
- Business Strategy
- Marketing Management
- Market Analysis
- Lifesciences
- Pharmaceutical Sales
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