Mrinalini Bakshi
Head of Content Strategy @Thieme India
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WORK HISTORY
Head of Content Strategy @Thieme India
Noida, IN
EDUCATION
Army School, Kaluchak
10+2, PCB
Maharishi Mahesh Yogi Vedic Vishwavidyalaya
10th, High School/Secondary Certificate Programs
Baba Farid University of Health Sciences, Faridkot
B.H.M.S., Homeopathic Medicine/Homeopathy
ABOUT MRINALINI BAKSHI
As Head of Content Strategy at Thieme India, I leverage my 14+ years of experience in content development, content acquisition, product management, KOL engagement and content strategy to create engaging and informative content for medical professionals and students. I have played a pivotal role in developing SOPs for various functions to ensure smooth work flow in my various roles.I am a promoter of inclusivity and have been an inclusive leader in my previous roles. I am passionate about developing and managing products and teams that support the company\'s overall strategy and goals, while ensuring customer satisfaction and business case success. I work closely with cross-functional teams, including sales, marketing, content, and technology, to deliver high-quality content that meets the needs of our target audience. I am keenly working on upgrading my skills by taking trainings in various areas, including responsible AI usage in scientific and medical domains. My skills include academic publishing, team management, acquisition, copyright and permissions, market research, data analytics, product management, agility, strategic planning, and excellent communication and collaborative skills.
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