Meraz B M
Vet-Turned-Business Strategist | Market Development @ Heads Up For Tails | Animal Health · GTM · B2B Growth | India’s Pet Industry
- Role
- Market Development Manager at Heads Up For Tails
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Meraz B M
I didn\'t plan to end up in boardrooms.But graduating as a Veterinarian from KVAFSU, I spent years understanding animals - their health, their behaviour, and the science behind keeping them well. What I didn\'t expect was how much that training would make me better at business.Because when you\'ve worked with pet owners, you understand something most marketers don\'t: the emotional depth behind every purchase decision. People don\'t buy premium pet food. They buy peace of mind for a family member.That insight is what I bring to market development.Today, I work as Market Development Manager (B2B) at Heads Up For Tails - India\'s leading pet lifestyle brand - where I focus on:→ GTM strategy and market expansion across channels→ Building and strengthening commercial alignment between sales, marketing, and field teams→ Translating veterinary knowledge into product positioning that vets and pet owners actually trust→ Scientific communications that bridge clinical credibility with consumer appealBefore HUFT, I built my foundation at the intersection of veterinary medicine, product marketing, and field execution, learning how decisions get made at every level of the value chain.I\'m pursuing an MBA in Marketing & Management from KSOU, Mysuru as well.What I\'m building toward:A career at the heart of India\'s booming pet industry, where animal health expertise meets commercial strategy. I want to help brands that genuinely care about animal welfare scale with integrity.If you\'re building something in the pet, animal health, or veterinary space, or if you\'re a founder, hiring manager, or collaborator looking for someone who can connect the science to the strategy - let\'s connect!
Experience
Market Development Manager
Feb 2026 — Present · Bengaluru, IN
Leading B2B market development strategy at India\'s leading pet lifestyle brand - focused on GTM execution, channel expansion, and building commercial partnerships across veterinary and retail segments
Education
Karnataka Veterinary Animal and Fisheries Sciences University
Bachelors of veterinary science and animal husbandry , Veterinary Medicine Veterinary surgery Veterinary Gynaecology Animal husbandry
Karnataka State Open University (KSOU), Mysuru
MBA, Marketing/Marketing Management, General
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