Mel McKendrick

CEO @Optomize Ltd

Glasgow, GB

Optomize Limited uses eye-tracking technology along with a range of cognitive measures and software products to provide training packages. We offer quantitative, statistical and qualitative scientific results to improve efficiency, situation awareness, confidence and competency. In essence, we facilitate the learning curve from novice to expert skill acquisition. We also offer eye-tracking services, research and development in diagnostic applications and prototype testing. Our work involves collecting expert and novice data from multiple medical disciplines which provides an opportunity to build knowledge of human behaviour and decision making.

University of Glasgow

MA (hons)

University of Strathclyde

Doctor of Philosophy (PhD)

University of Strathclyde

MRes in Psychology