Lamia Irfan
Applied Research Lead @Capco
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WORK HISTORY
Applied Research Lead @Capco
London, GB
I’ve led a team of researchers to drive client engagements and develop thought leadership in market, customer, transformation, and UX research. RECENT PROJECTS:• Technical Business Analyst, Data and Analytics Office ESG, Tier One Bank, UK: Spearheaded AI model governance approvals, driving stakeholder mapping and engagement, requirements gathering, process mapping, and risk assessmentdocumentation. Oversaw new AI model testing, prompt engineering, and validation, ensuring compliance and fostering trust with key stakeholders. Conducted desktop research and crafted an AI newsletter to raise awareness of emerging AI trends and highlight significant AI projects within the organisation.• Communications & Training Lead for a Tier One Bank, Denmark: Led a data awareness initiative to drive organisational transformation and foster a culture of effective data management. Developed a comprehensive communications strategy,producing animations, interactive training materials, and a dedicated Data function portal with a targeted launch campaign.Supported business change by collaborating on communication strategies and producing tailored updates for stakeholders at all levels, from executive boards to operational teams. Designed a persona-based training curriculum aligned with data policies, addressing specific training needs and supporting sustainable organisational change.• Research Lead for Global Study on Premium Cards for SMEs for a Tier One Card Provider, Europe: Led a team to conduct qualitative and quantitative research across six markets to define a premium business card offering and informcustomer loyalty strategies and country-specific marketing activities with issuers. Created engaging content and interactive presentations to maximise the impact of the research and support the client in utilising the research to engage prospective customers.
EDUCATION
University of Cambridge
Master of Philosophy - MPhil
The London School of Economics and Political Science (LSE)
Bachelor of Science - BSc Honours
The London School of Economics and Political Science (LSE)
Doctor of Philosophy - PhD
ABOUT LAMIA IRFAN
A seasoned research professional with a proven ability to uncover latent financial…
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