Joseph Keeton
Chief Executive Officer @Evercare Partners
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WORK HISTORY
Chief Executive Officer @Evercare Partners
US
CEO, WoundWell Supply Co.As Chief Executive Officer of WoundWell Supply Co, Dr. Joseph Keeton leads with a clear vision: to transform chronic wound care and restore dignity to one of the most underserved patient populations in America. Drawing on more than 25 years of experience guiding organizations as The Catalyst—a trusted advisor and consultant to countless companies—he has built WoundWell as both a business and a personal mission.In his role, Dr. Keeton oversees corporate strategy, operational execution, and national expansion efforts, ensuring that WoundWell bridges the critical gap between patients, providers, and innovative regenerative products. He drives physician partnerships, Medicare-based care pathways, and streamlined distribution processes that make advanced wound therapies more accessible to seniors and other vulnerable populations.More than a traditional CEO, Dr. Keeton embodies WoundWell’s tagline, “Your Healing Starts Here.” He champions a culture of compassion, innovation, and accountability—positioning WoundWell not only as a supplier, but as a trusted partner in improving patient outcomes and delivering true healing.
EDUCATION
Initiators Christian University
Doctor of Philosophy - PhD, Business Administration and Management, General
ABOUT JOSEPH KEETON
I’m a seasoned executive and strategic consultant with over 20 years of experience helping organizations scale, streamline, and succeed. As the Chief Strategy Officer of EverCare Partners and CEO of Catalyst Asset Management, I’ve led multimillion-dollar growth initiatives, built high-performing teams, and launched mission-driven ventures across healthcare and real estate. My track record includes optimizing manufacturing operations, implementing agile systems, and securing profitable investment opportunities in competitive markets.I am a Certified Scrum Master and Certified Listing Expert, with deep expertise in business development, CRM strategy, and operational excellence. Whether leading a startup through its first capital raise or guiding an established enterprise through transformation, I bring a future-focused, impact-driven approach to every project.My personal mantra: Lead with vision, serve with purpose, and always build with the future in mind.
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