Julian Felix Kopka
Lecturer @Duale Hochschule Baden-Württemberg
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WORK HISTORY
Lecturer @Duale Hochschule Baden-Württemberg
Teaching courses on Marketing, Communications and Promotions Management and on Consumer Behavior- Teaching branding, positioning, goal setting, defining target groups, budgeting, media planning, and behavioral principles of designing effective communication and content strategies- Supervision of Bachelor’s theses on contemporary topics in Marketing
EDUCATION
Bergische Universität Wuppertal
Doktor der Wirtschaftswissenschaft (Dr. rer. oec.), Marketing
Gymnasium Koblenzer Straße, Düsseldorf
Abitur
University of Düsseldorf
Bachelor of Science (B.Sc.), Marketing, Management, Steuerlehre und Steuerrecht.
Bergische Universität Wuppertal
Master of Science (M.Sc.), Marketing & Management
University of Michigan-Flint
MBA, Master of Business Administration
ABOUT JULIAN FELIX KOPKA
Dr. Julian Felix Kopka is a marketing expert, university lecturer, and business consultant specializing in consumer attention, advertising effectiveness, and brand management.As a Postdoctoral Senior Research Associate at the Chair of Marketing at the University of Wuppertal, he leads research projects that bridge marketing science and managerial practice, translating insights on attention, creativity, and communication effectiveness into actionable strategies for brands. He also lectures at the Lucerne University of Applied Sciences and Arts (Switzerland) and the Baden-Wuerttemberg Cooperative State University (Germany), where he teaches marketing, consumer behavior, and strategic corporate communication to students and executives.Julian’s work combines analytical precision with strategic relevance. Using advanced biometric and behavioral methods such as mobile eye-tracking and viewport logging, he helps uncover what truly captures consumer attention and drives communication effectiveness. His research has been published in leading journals, including the Journal of Advertising and the International Journal of Advertising, and has been recognized with several major awards from both academia and industry, such as the Alfred Gerardi Memorial Award (2025), the Real Impact Award (2025) from Horizont and dfv Conference Group, and the Rising Star Award (2025) from the International Journal of Advertising.Before joining academia, Julian gained hands-on marketing experience at 3M DACH, working on strategy development, market research, and campaign implementation. This dual background enables him to connect scientific insights with business realities, helping organizations design data-driven, creative, and effective marketing strategies that build strong brands and lasting consumer connections.
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