Imran Banat
Manager - Digital Marketing CoE & GenAi
- Role
- Digital Marketing Manager - Coe at Dr. Reddy's Laboratories
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Imran Banat
As part of the Center of Excellence (COE) for Digital Marketing, I collaborate with…
Experience
Digital Marketing Manager - Coe
Dec 2024 — Present
Role: COE Digital Marketing – Strategy & EnablementKey Responsibilities:• Partner with country marketing teams to enhance omnichannel engagement and digital effectiveness.• Lead initiatives to integrate AI solutions into marketing strategy, execution, and analytics.• Develop frameworks, playbooks, and best practices for scalable digital transformation.• Support capability building and knowledge sharing across regional teams.• Provide strategic guidance on data utilization, marketing automation, and personalization.Impact:Driving digital excellence across markets by combining strategic insight, innovation, and practical enablement — empowering teams to deliver smarter, more connected marketing experiences.
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