George Eremionkhale
Chevening Reading Committee Assessor @Chevening Awards
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WORK HISTORY
Chevening Reading Committee Assessor @Chevening Awards
GB
Responsible for evaluating applications based on leadership potential, academic excellence, and impact-focused career plans.Contributing to Chevening’s mission of developing global leaders and strengthening international partnerships.
EDUCATION
Coventry University
Doctor of Philosophy - PhD, Business, Management, Marketing, and Related Support Services
Coventry University
Bachelor's degree, Accounting
Coventry University
Master of Arts - MA, advertising and marketing
ABOUT GEORGE EREMIONKHALE
I work at the intersection of marketing strategy, behavioural science, and real-world business growth.I am an Associate Course Leader (Marketing) and Lecturer in Marketing at Birmingham City University, with a PhD in Marketing and over eight years of experience across UK higher education. My academic work focuses on digital branding, consumer behaviour, artificial intelligence in marketing, and behaviour-led decision-making.Alongside academia, I am a Marketing Consultant and Founder of GNation Marketing, where I support small and growing businesses with brand strategy, digital marketing, and customer-focused positioning. My consultancy work is grounded in research but designed for practice, helping organisations move from visibility to conversion and long-term brand credibility.I have led international programmes, supervised PhD research, contributed to global academic partnerships, and worked closely with founders and teams who want a strategy that is clear, ethical, and effective.I am also a Chartered Manager (CMgr) and a Chevening Scholarship Assessor for the UK Government (FCDO), roles that reflect my commitment to quality, impact, and fair evaluation.Whether in the classroom or in the boardroom, my focus is the same: using evidence-based marketing to create meaningful results. Open to academic collaboration, consultancy projects, and strategic conversations.
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