Daniel Parnell
Technical Expert @FIFA
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WORK HISTORY
Technical Expert @FIFA
Part of the outstanding Technical Leadership team, within the Global Football Division of FIFA. Support the organization of education workshops for the Technical Directors of FIFA\'s 211 Member Associations aligned with reaching the 11 goals of FIFA.
EDUCATION
Liverpool John Moores University
PGCert LTHE, Teaching in Sport, Phyiscal Activity and Management
Fédération Internationale de Football Association ( FIFA)
Developing the Developers Tutor Training, Technical Leadership
Liverpool John Moores University
PhD (PT), Sport Science/Management
Cardiff University / Prifysgol Caerdydd
Bond Solon Expert Witness Certificate
Liverpool John Moores University
BSc (Hons), Sports Science (Exercise & Health)
ABOUT DANIEL PARNELL
High-energy, purpose-driven senior sports executive with a global reputation for leadership with integrity, research-driven insights, and deep collaboration.With over 20 years of experience across professional football, I’ve worked alongside executives, clubs, and organizations in the UK and globally — including Colombia, the United States, South Korea, the Middle East, and Europe — leading transformational change and building partnerships that deliver real impact.Currently an Associate Professor with MBA Director-level experience at leading Russell Group universities, I also consult internationally with FIFA, the Premier League, and the Association of Sporting Directors on leadership development, research, and education. In addition, I sit on a number of sport technology advisory boards, supporting business growth, product innovation, and strategic investment decisions across the evolving sports tech landscape.My career spans leadership roles and project delivery in both elite and community settings, including Everton FC, Stoke City FC, Norwich City FC, Dundee United FC, the Football Foundation, the Premier League, The FA, and FA Wales. Key areas of expertise include change management, research, intervention design and evaluation, performance management systems, and recruitment across playing and non-playing staff.I have a deep understanding of the value-drivers that underpin transformational change in football, honed through strategic projects with Everton FC, Dundee United FC, and the Association of Sporting Directors.Above all, I am passionate about education, leadership development, and mentoring, helping executives, practitioners, and young people realise their potential. My personal philosophy focuses on empowering others to succeed by challenging themselves and driving continuous personal and organizational growth.This commitment has led to the creation of influential leadership networks, including:1. The Football Collective — the world’s largest network of football researchers (and its associated book series).2. The Association of Sporting Directors — a global, diverse community of football leaders.Contact: d•••••@associationofsportingdirectors.com
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