Arwen Kimmell
- Role
- Founder at Insomnia Insights
- Location
- Kalamazoo, MI, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Arwen Kimmell
Consumer insights professional who generates, mines and synthesizes data to inform…
Experience
Founder
Sep 2023 — Present
Consumer Insights, right sized for your business. Ongoing or project specific, fractional support to help businesses of all sizes answer strategic consumer, shopper and marketplace questions.
Education
Purdue University Fort Wayne
BA, English, Anthropology
1996 — 1999
Indiana University Bloomington
MA, Linguistics
2000 — 2005
Indiana University Bloomington
PhD, Anthropology
2005 — 2012
Skills
- Spss
- Consumer Insight
- Consumer Products
- Segmentation
- Brand Management
- Market Research
- Strategy
- Online Research
- Customer Insight
- Analytics
- Competitive Analysis
- Facilitation
- Proposal Writing
- Brand Architecture
- Workshop Facilitation
- Food
- Ethnography
- Analysis
- Survey Design
- Qualitative Research
- Quantitative Research
- Marketing Research
- Research Design
- Focus Groups
- Market Analysis
- Product Innovation
- Nielsen
- Research
- Online Moderation
- Survey Research
- Data Analysis
- Consumer Behaviour
- Shopper Marketing
- Brand Development
- Brand Equity
- Advertising Research
- Sustainability
- Moderation
- Leadership
- Management
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