Arathi Vasudev
Ayurveda Doctor & Medical Content Strategist | Creative Content Writer | Driving Innovative Marketing in Healthcare | Expert in Ayurveda & Wellness Branding |
- Role
- Lead - Medical Content and Strategy at The Arya Vaidya Pharmacy Coimbatore Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Arathi Vasudev
As an Ayurveda Doctor with a diverse background spanning 5 years of clinical practice and 5 years of non-clinical experience, I have cultivated a deep passion for writing health-related content and exploring new horizons within the field. My current role as Lead in Medical Content and Strategy at AVP enables me to merge my medical expertise with content creation, digital marketing, and social media management to drive impactful engagement and brand visibility.
Experience
Lead - Medical Content and Strategy
The Arya Vaidya Pharmacy Coimbatore Ltd
Sep 2023 — Present
Spearheading the creation of high-quality written content across various platforms including marketing communication materials, social media channels, packaging, labeling, and company website.Overseeing social media strategy, influencer partnerships, and video content production to enhance brand presence and engagement.Managing content development for three key verticals: e-Commerce, domestic sales and marketing, and Consumer Business Division, ensuring alignment with company objectives and market trends.
Education
Indian Institute of Management, Kozhikode
Professional Certificate Programme, Product Management
Santhigiri Ayurveda Medical College
BAMS, Ayurvedic Medicine/Ayurveda
2007 — 2013
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