Anurag Kalra

About Anurag Kalra

With over 21 years of experience, I have led and contributed to various initiatives in sales, product development, international business, e-commerce, and modern retail. Currently, I am associated as Group COO with Sporting Syndicate, the No. 1 export MNC of sports and fitness manufacturing goods. Responsible for the whole operations, creating strategies with handling a team of people. As the Business Head for Tynor Sport, I launched a new line of Sports and Fitness products, established strategic partnerships with key stakeholders, and revolutionised the whole sports industry. Before that, I was the CEO of Spartan Sports Group, a global cricket manufacturer, having brand ambassadors like MS Dhoni, Sachin Tendulkar, David Warner, Chris Gayle, Michael Clark and many more. I have strong skills in sales management, revenue and profit growth, strategic planning, and a passion for sports and fitness. I am always eager to learn new trends and technologies in the field, and to collaborate with diverse and talented teams to create value and impact.

Experience

1. Group Chief Operating Officer

   Sporting Syndicate

   Jun 2023 — Present · Jalandhar, IN

   As a seasoned Chief Operating Officer, I specialise in driving operational excellence, creating strategies and optimising organisational efficiency. With a proven track record of strategic leadership, I excel in overseeing day-to-day operations, implementing process improvements, and fostering cross-functional collaboration. My strong focus on innovation and growth has consistently delivered results, driving profitability and enhancing stakeholder value. Managing the whole P&L for the group, spearheaded the implementation of innovative technologies to streamline operations and enhance fan engagement, implemented robust risk management strategies, ensuring compliance with regulatory requirements and safeguarding organizational assets.

Education

• DCM Group of Schools

  Grade XII , PCM