Angela Anderson

Experience

1. Director of Strategy & Operations - School Programs

   McGraw Hill

   Jan 2022 — Present · Tampa, FL, US

   Recruited to serve on the executive team as a key advisor to the CEO, leading end-to-end product marketing and lifecycle management for Faith Academics\' school programs while steering strategy and operations across the organization.• Orchestrated the transition of Faith Academics to an independent entity, achieving operational independence within 6 months and maintaining a 90% staff retention rate year-over-year.• Developed and executed comprehensive product marketing and enrollment campaigns, resulting in 2X enrollment since 2022.• Established and managed Faith Collegiate, a dual-enrollment program in partnership with TEL Education.• Spearheaded the creation and implementation of a start-to-finish customer experience lifecycle, driving engagement from initial awareness through sustained student retention.• Led the K-12 counselor team, introducing character development and college-career readiness programming that enhanced the organization’s value proposition for students and families.• Advised the CEO on strategic partnership management, product marketing strategy, customer lifecycle initiatives, and new product launches, driving growth and market differentiation.• Directed vendor selection, negotiation, and integration for enrollment, payment, technology, and academic services.

Education

• Loyola University Maryland

  Master's Degree

  2000 — 2001

• Regent University

  Doctor of Philosophy (Ph.D.)

  2004 — 2009

• Geneva College

  Bachelor's Degree

  1995 — 1999