Andy White

Chief Executive Officer @Athlete Focused

GB

As CEO of The Athlete Focused Group Ltd, I lead the strategic direction and growth of our organisation, with a core focus on expanding our franchise network across the UK and Ireland. My role is rooted in developing opportunities for driven franchisees to join our growing family, equipping them with proven systems, evidence-based methodologies, and tailored support to ensure their success. Through this, we aim to deliver world-class performance solutions to athletes, teams, and organisations on a broader scale.I am responsible for overseeing a dynamic senior leadership team, ensuring every aspect of our operations aligns with our core values of Caring, Professionalism, and Honesty. Together, we develop and implement strategies that set a standard of excellence, making our services synonymous with quality and innovation. This includes creating scalable systems and processes that empower both the core business and our franchise network, ensuring operational consistency and excellence at every level.Franchise development is a cornerstone of my leadership. I actively engage with prospective franchisees, working to identify talented and passionate individuals who share our vision of delivering exceptional sports performance solutions. By mentoring and supporting new franchisees, I help them build thriving businesses within the Athlete Focused network, while ensuring that our values and high standards are upheld across every location.In addition to growing our franchise network, I lead efforts to strengthen our partnerships with principal clients and stakeholders, ensuring we remain at the cutting edge of the sports performance industry. By prioritising evidence-based practices and fostering financial sustainability, I ensure that The Athlete Focused Group continues to innovate and deliver measurable results for athletes and organisations alike.

James Lind Institute

Master of Business Administration - MBA

University of Glasgow

Doctor of Philosophy (Ph.D.), Physiology and Sports Science

University of Glasgow

BSc, Physiology and Sports Science