Andrea Hanisch
Director Go-to-market Strategy @Bosch
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WORK HISTORY
Director Go-to-market Strategy @Bosch
Stuttgart, DE
Enabling scalable market execution by linking business model logic with finance and GTM excellence. Direct report to VP Go-to-Market Strategy- Identify commercial drivers and dynamics of new mobility business models- Connect business model design with financial steering, KPIs, and monetization- Enable Controlling to actively steer new business models end-to-end- Coordinate cross-functional alignment across Product, Sales, Finance, and Strategy- Establish and drive research cooperation and partnerships with academia.
EDUCATION
University of Tübingen
M.A., European Studies: Economics, Law, Politics
University of Kassel
Dr.rer.pol., Finance, Behavioral Economics, Organisational Psychology, Public Law
Francis Marion University
Economics
FH Schmalkalden
Dipl.-Wirtschaftsjur. (FH), Insolvency & Turnaround Management
ABOUT ANDREA HANISCH
Finance & Strategy professional with nearly 20 years of experience across mobility, financial services and early entrepreneurial leadership. I specialize in linking business model evolution with financial steering and market execution. 14+ years across Sales, Product, and Strategic Controlling, FP & A, Strategy & Transformation in the Mobility Sector (Tier1) Expertise in translating strategy into financial steering logic, KPIs, and monetization frameworks Experience working with VP and board-level stakeholders on multi-million-euro portfolio decisions Focus on enabling Controlling to actively steer digital, service-based, and system-based business models Passionate about simplifying complexity and creating clarity in steering and decision-making Strong academic link; mentor to early-career talent and PhD researchers Early entrepreneurial experience as co-founder of a nonprofit initiative, managing up to 3m EUR project volumes and a small operational team. Qualifications: PhD in Economics, Dipl-Wirtschaftsjur.(FH) Languages: German (native), English (fluent), basic Mandarin & French
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