Abena Dadze-Arthur

Founder and CEO @Mindset Dynamics

Birmingham, GB

Founder and CEO of Mindset Dynamics, developer of the Perception Clarity Methodology (PCM), which is an innovative and highly scalable solution that helps change agents to identify who in the population is highly receptive to the change, and more importantly what are the motivational forces driving the disengaged parts of the population. Not only does the solution scientifically analyse the population by creating relatable personas and surfacing entrenched beliefs, but in working with our clients\' change management teams, Mindset Dynamics provides actionable insights to allow them to better communicate, educate, facilitate and engage with everyone to achieve a successful change initiative. Supported by the University of Birmingham as an Operating Division, Mindset Dynamics works with organisations from public sector to corporations to charities enabling successful change initiatives around the world.

University of Birmingham

Doctor of Philosophy (Ph.D.)

Gutenberg Gymnasium, Germany

A-Levels

London School of Economics and Political Science

MSc

UNESCO

Internship

Drexel University

B.Sc. (Hons)