Danny Prefer
Senior Manager, Martech @Aetna, A Cvs Health Company
New York, NY, US
EMAILS
p••••••@aetna.com
MOBILE NUMBERS
+15•••••••84
Signup · Get unlimited contacts
WORK HISTORY
Feb 2019 — Present
Senior Manager, Martech @Aetna, A Cvs Health Company
View department →
New York, NY, US
SKILLS
Strategic PartnershipsMarketing OperationsRetailSearch Engine Marketing (Sem)Loyalty MarketingDirect MarketingMarketingDatabase MarketingCustomer Relationship Management (Crm)Competitive AnalysisDigital MarketingMarketing AutomationStrategyE-CommerceInteractive MarketingDigital MediaCampaign ManagementCrmManagementProject ManagementOnline MarketingDirect MailLead GenerationCustomer AcquisitionDigital StrategyMobile MarketingProcess ImprovementSegmentationAnalyticsSemMulti-Channel MarketingWeb AnalyticsIntegrated MarketingMedia PlanningOmnitureOnline AdvertisingProgram ManagementEmail MarketingProduct Lifecycle Management
ABOUT DANNY PREFER
Results-driven Marketing Operations professional with experience in:• Consumer Email Marketing• Database Marketing Analytics• e-Commerce Personalization• Loyalty & Retention Programs• Multi-channel Offers & PromotionsSpecialties: Email Marketing, Direct Marketing, Email Campaign Testing (A/B, Multivariate, etc.), Customer Database segmentation, ESP platforms, CRM, Loyalty Marketing, Lifecycle Management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.