Dave Katz
- Role
- Founder President at Gamma Interactive
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Dave Katz
20 years of experience designing and developing top-class web and app interfaces as well…
Experience
Founder President
Mar 2017 — Present
Supervised a domestic and international team of 10 in creating titles, comics, music, trailers, ads, web sites and other collateral (1 published, 1 in testing) end-to-end on a limited budget- Maintained documentation for said requirements in a living Game Design Doc- Developed product timelines and sprint schedules; allocated personnel strategically to line up with key industry events- Conducted design sessions to establish gameplay pillars and align engineers with artists - Planned and executed usability tests in person and online leveraging Google Play, Testflight and virtual play tests- Planned iteration initiatives based on user feedback from in-person and online surveys, to increase user satisfaction and D1 retention by 14%(65-79%) on a casual mobile game- Contributed to feedback in developing proprietary solutions to locomotion problems in the VR space- Developed cross-media promotion plans for first title (social media campaigns on Facebook & Instagram, companion comics and soundtrack, both published)- Built demographics lists based on research to minimize advertising costs on Facebook and Instagram- Presented our products at events; competed at Big Indie Pitch @E3- Identified opportunities to have our product be a first-mover emerging platforms (Snap, Apple Arcade, Oculus) and emerging markets (India, Indonesia)- Negotiated publishing deals with some of the top global publishers (Warner Bros, Cheetah, Rogue Games, Yodo1, Nexon, Tencent, Alibaba)- Established a Strategic Advisory Board with key opinion leaders from the entertainment industry- Liaised with VCs regarding funding opportunities for our joint ventures- Achieved successful funding round for startup project leveraging nascent technologies.
Skills
- Front-End
- Graphics
- Javascript
- Social Media Marketing
- Email Marketing
- Html
- User Interface
- Optimizely
- Mobile Applications
- Maya
- Omnigraffle
- User Experience
- Php
- Photoshop
- Social Media
- Web Design
- Css
- Advertising
- User Interface Design
- Graphic Design
- E-Commerce
- Axure
- Wireframes
- Interaction Design
- Mysql
- Web Analytics
- Sketch App
- Animation
- Flash
- Adobe Creative Suite
- Wordpress
- Proto I/O
- Branding
- Web Development
- Illustrator
- Pc Building
- Web Applications
- Usability
- Drupal
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