Debra P.
Marketing and Growth Leader | B2B B2C | Integrated & Digital Marketing | Global Marketing | Customer Experience | Content Strategy | Operations
- Role
- SVP, Online & Ux Content Strategy at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Debra P.
Accomplished business leader with over 15 years of success across traditional, direct, and digital marketing channels. A forward-thinking, creative strategist with a proven track record supporting organizations from non-profits to Fortune 100 brands. Recognized for a customer-first approach and deep expertise in multi-channel marketing. Demonstrated ability to drive innovation, lead transformation, build brand awareness, and achieve sustainable growth.Specialties Include: Integrated Marketing | Direct Marketing | Digital Marketing | Acquisition | Retention | Customer Experience | B2B | B2C | Global Marketing | Lead Gen | Sales Enablement | Event Marketing | Fundraising & Development | Branding | Social Media | Content Generation | Creative Direction
Experience
SVP, Online & Ux Content Strategy
Sep 2025 — Present · New York, NY, US
Lead online content strategy and standards for Services, Markets, and Data Transformation businesses.
Education
State University of New York College at Oswego
B.S.
New York University
M.S.
Skills
- Fundraising
- Marketing Strategy
- Social Media
- Management
- Customer Acquisition
- Marketing
- Customer Experience
- Creative Direction
- Customer Retention
- Integrated Marketing
- Online Advertising
- B2b Marketing
- Direct Marketing
- Direct Mail
- Analytics
- Interactive Marketing
- Telemarketing
- Email Marketing
- Strategy
- Digital Marketing
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