Dianne Pedroso
Area Sales Manager @Air Canada Vacations
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WORK HISTORY
Area Sales Manager @Air Canada Vacations
Mississauga, ON, CA
Air Canada Vacations is a tour operator servicing 100s of destinations in the Caribbean, Central & S America, Asia, Europe, and the U.S. Managed and grew territorial yield to increase competitive market share- Maintained contact with all major chain and key accounts, and oversaw the company’s relationship with over 300 agency partners. My territory serviced the highest concentration of passengers and the strongest demographic match to the product lines- Developed and implemented the most efficient in person call pattern of the territory. Streamlining this process resulted in a minimum 6 wk touch pattern with partners- Analyzed and categorized the partners according to productivity potential. Territory growth exceeded 10% annually- Conducted business reviews with agency managers and owners and created marketing action plans. Monitored their performance to ensure optimum effectiveness- Established and delivered Product Training that encompassed both In-house and Webinar approaches- Initiated, planned and coordinated successful campaigns to promote destinations, product lines or resorts. Collaborated with hotel, supplier and agency partners to deliver targeted events and tradeshows, combining resources and maximizing exposure and penetration into niche and developing markets. Provide insight and market intelligence to contribute to the company`s growth in new product, niche and market vehicles.Strengthened and built stronger relationships with Travel agency partners- Sourcing new business opportunities; Targeting non-preferred accounts, with established selling potential, improved niche market reach and increased competitive loyalty share- Conceptualized local advertising campaigns in communities with agencies to promote niche markets, building a climate of co-operation and strong sense of loyalty- Outshone competitors and won the Baxter Agents Choice and Travel Hot News awards, Favorite Canadian Tour Operator in 2010, 2011 and 2012.
EDUCATION
International Institute of Travel
Travel & Tourism Certificates
Fusion Learning Inc.
Certificates
Seneca College of Applied Arts and Technology
Diploma
SKILLS
ABOUT DIANNE PEDROSO
VisionTo be a highly accomplished sales professional and a dedicated and reliable individual with strong interpersonal and sales skills. Taking great pride in knowing that I have contributed meaningfully to the development and success of a travel brand, to the work environment of any organization and to richness of the lives of our customers. What I doI am a Business Development Sales Manager with 18 years’ experience in the travel sector. I have a proven track record in creating, nurturing and strengthening business partnerships with accounts that is integral in escalating sales figures and exceeding aggressive targets.I bring with me a well-rounded view of a hands-on approach benefiting both the organization and the customer. I am results-oriented with proven success in new and existing market development for increased market share. I thrive in dynamic fast paced environments while remaining focused when managing multiple demands to meet changing priorities.I am able to bring enthusiasm and team building skills to create a goal-oriented work environment to any organization.You can also count on me to be a strong and enthusiastic member of any team, effectively contributing to the success of every project and focused on ensuring that targets are always met and surpassed. My job is to make sure that our brand always wins.StrengthsMentoring and Coaching TeambuildingTroubleshootingAnalytical Insight Market IdentificationSelf MotivatedConflict ResolutionExcellent CommunicatorProject Management
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