Debapriyo Choudhuri
Building Gully91 | Ex Simplilearn Americas Inc. | Ex Fidelity Investments
- Role
- Growth Lead at Gully91
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Debapriyo Choudhuri
Currently serving as a Business Consultant at Dale Carnegie India, bringing expertise in…
Experience
Growth Lead
Apr 2025 — Present · Bengaluru, IN
User Growth & AcquisitionMonthly Active Users (MAU)/ Daily Active Users (DAU): Tracks regular engagement and app/service traction.User Acquisition Cost (UAC): Measures efficiency of marketing spend for new users.Viral Coefficient: Gauges success of referral and word-of-mouth efforts.2. Engagement & RetentionRetention Rate.Session Length & Frequency: Indicates how engaged users are with digital sports solutions.Churn Rate: Measures the rate at which users leave the platform.3. Monetization & RevenueAverage Revenue Per User (ARPU): Tracks earning efficiency per active user.Lifetime Value (LTV): Estimation of total revenue expected from a user over their engagement cycle.Conversion Rate: Measures how well growth campaigns and CTAs convert to purchases or premium features.4. Product & TechnologyAdoption Rate of New Features: Monitors the success of product innovations and updates.Bug/Issue Resolution Time: Tracks responsiveness to technical problems for smooth user experience.Performance Metrics: Includes load speed, uptime, and response rates of digital tools.5. Fan Experience & EngagementFan Engagement Index: Composite score from social media, app interactions, content shares, and feedback.Social Media Mentions & Sentiment: Measurements of brand and fan interaction in digital channels.Event Participation or Virtual Attendance: Tracks direct engagement during digital or in-person events
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