Leigh Doyle
Head of Brand @Neo Financial
Signup · Get unlimited contacts
WORK HISTORY
Head of Brand @Neo Financial
Toronto, ON, CA
Founding Brand leader driving Neo Financial’s transition from partner-led growth to a scaled direct-to-consumer model, with accountability to acquisition and revenue outcomes.*Lead Brand, Integrated Marketing, Social, and PR, building and scaling a high-performing, multi-disciplinary team aligned to company growth targets.*Own full-funnel marketing strategy (TOF/MOF), translating product positioning into cohesive, high-impact market narratives that drive acquisition, conversion, and long-term brand equity.*Architect and operationalize integrated campaign systems, aligning creative strategy, channel mix, and investment allocation to maximize business performance.*Partner closely with Growth, Data, Lifecycle, Influencers, Partnerships, Product Marketing and Leadership to define audience strategy, optimize funnel performance, and embed continuous experimentation across channels.*Established brand measurement frameworks linking brand investment to performance metrics (CAC, conversion, LTV), enabling more efficient capital allocation.*Drive channel exploration and scaled experimentation across paid, owned, and earned channels, informing budget allocation and growth strategy.*Act as a cross-functional leader without formal authority over all channels, aligning stakeholders and influencing decisions to deliver against company-wide targets.
EDUCATION
EPU
MA in Peace and Conflict Studies, Peace Studies and Conflict Resolution
Ryerson University
Bachelor of Journalism, Magazine
SKILLS
ABOUT LEIGH DOYLE
Strategic brand and growth leader focused on building scalable marketing systems and high-performing teams that drive measurable business impact.I bring 15+ years of experience spanning journalism, content, and brand marketing, with a track record of translating complex products and positioning into compelling narratives that fuel acquisition, engagement, and long-term brand equity.My background as an award-winning journalist informs a disciplined approach to storytelling, while my work in growth environments has shaped a strong orientation toward data, experimentation, and performance.I’ve led and executed brand and content strategies across a wide range of industries—including financial services, technology, capital markets, healthcare, and emerging sectors—and partnered with organizations such as IBM, BMO, TD, KPMG, GE, Manulife, HSBC, and Siemens.My experience spans audiences from SMB and entrepreneurs to enterprise and Fortune 500 decision-makers, with a focus on aligning messaging, channels, and creative to drive results across the funnel.I’ve also contributed to leading consumer and business publications including The Globe and Mail, Toronto Star, Maclean’s, and others.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.