Doyle Bedingfield

About Doyle Bedingfield

Expert in driving sales, expansion, and profitability in start-up, growth, and mature market environments. Consistent leader with advanced skills in strategic and tactical planning, organizational design and team building, direct omni-channel marketing techniques, analytical rigor, and CRM platforms. Advanced experience optimizing marketing plans to maximize efficient sales opportunities and growth. Strong record of developing strategies through collaboration with key operational partners and overcoming obstacles to move impactful programs to market. Full complement of executive leadership competencies in marketing- From analytics intern to officer driving impactful marketing strategies with continual growth in responsibilities and influence over 20 years with New York Life Ins Co- Created a best-in-class marketing program in a direct to consumer division of NYL leading to over $80M in recurring revenue year over year, growing from 5% to over 35% of total annual revenue- Developed a first of it\'s kind B2C and B2B2C marketing practice in the foundational business of NYL including customer segmentation, sophisticated targeting capabilities, and governance models to create buy-in across a highly matrixed organization leading to recurring revenues of over $70M annuallyMarketing Strategy | Strategic Influence | Sales Growth and Retention | Team Leadership Continuous Improvements | Operational Leadership | Talent Development | Data-Driven Decisions Cross-Functional Collaboration | CRM | Budget Management | B2B, B2B2C, & B2C | Customer Experience | Customer Acquisition & Retention

Experience

1. Cvp, Integrated Marketing and Strategic Partnerships

   New York Life

   Jun 2019 — Present · New York, NY, US

   Spearheaded the strategic development and operational deployment of client marketing practices,achieving buy-in from key stakeholders within a highly matrixed organization, by aligning the visionwith senior leadership and fostering operational collaboration.• Led the creation of an integrated marketing services team and a strategic engagement model,enhancing partnerships across Value Streams, Foundational, and Strategic business areas, whichelevated the impact of these partnerships.• Drove the delivery of an integrated client marketing ecosystem, resulting in over $80M in incrementalsales year over year, and initiated the first integrated talent brand campaign, improving foundationalbusiness applicants by 14% in the initial testing phase.

Education

• University of South Florida

  Bachelor of Science Business Administration, Marketing

  1998 — 2001

Skills

• Analytics
• Direct Marketing
• Market Research
• Database Marketing
• Crm
• Multi-Channel Marketing
• Marketing Strategy
• Direct Mail
• Marketing Management
• Email Marketing
• Competitive Analysis
• Lead Generation
• Customer Acquisition
• Segmentation
• Integrated Marketing